Dear MCAD Students,
Fall is here, and it's time to kick off the 24th Annual MCAD Art Sale! As President Sethi shared, the MCAD Art Sale will take place virtually this year, November 18-20, 2021. We are so thankful students are back on-campus learning, and with our largest indoor community event, Art Sale, we want to remain true to our number one priority, keeping students safe.
For those of you who do not know me, my name is Grace Olson-Bridgeford '19, MFA, and I am MCAD's Events and Special Projects, Coordinator. I am excited to again be your primary point of contact and resource during the Art Sale.
Last year we adapted the sale quickly for an online platform. Thank you to all who continued to participate and support this new format. We saw overwhelming support from our community, with a jump in both average sale price from $105 to $224 and the percentage of pieces sold from 42% to 73%. We will build on these successes for the 2021 Art Sale and implement changes, including improved user experience, out-of-state shopping, and shipping on eligible prints and small gift shop items. Whether a first-timer or an Art Sale pro, here are a few things to remember as you start creating work for 2021:
Held every year the weekend before Thanksgiving, the MCAD Art Sale is a chance for students and alumni to sell their one-of-a-kind artwork. Created as a professional development tool, the sale retains its core values. The Art Sale is intended as a platform to practice and hone your skills for an art-buying audience. Whatever it is you are working on, we want to help you sell it!
MCAD does not financially profit from this event. 80% of art sales go directly to the artists. The additional 20% from art sales and ticket revenue goes towards the event's operational costs (temporary wages, equipment, promotion/marketing, printing, and more); any additional funds go directly into The MCAD Art Sale scholarship fund, which awards on average 15-20 students annually.
Registration is now open-this is your first step if you want to participate! Registration signals your intent to participate in this year's online sale. Get started here. Please, register for the sale by October 20, 2021 - it only takes a minute. Inventory uploads will be available soon. If you register, you are not required to participate in the sale.
You can submit up to 25 pieces of original work. Restocks will not be allowed for the nature of the online sale, but multiple quantities will. You can submit 25 unique items and up to 25 copies of each. This will best serve prints, small objects, earrings, comics, stickers - etc., but is available to all makers.
We are excited to announce this year; we will be offering three professional development sessions covering iPhone artwork documentation, the selling power of social media, and how to build and retain your client base! Be on the lookout for information on how to attend.
All students and any alumni who graduated between December 2015-May 2021 are eligible to participate. Similar to last year, All MCAD students and alumni eligible to participate this year will have one additional year of participation.
If you are a new student or unfamiliar with Art Sale, please reach out with your clarifying questions anytime. This large event can be a lot to take in, and we are here to help. Your fellow students and MCAD staff and faculty are also great resources. Two Q & A sessions will be held in the weeks to come, and a student Art Sale resource guide with more information on this event and frequently asked questions will be shared soon.
We are excited for the opportunity to strengthen the MCAD Art Sale online and continue this wonderful tradition! We say it every year, but this event can not be successful without the talents of every one of you-thank you for continuing to participate online, sharing your incredible creativity, and understanding the difficult decision not to gather again this year.
Watch your emails for reminders and updates of upcoming deadlines and opportunities. And remember, if you want to participate, your first step is to register by October 20, 2021! Please, always reach out to me with any concerns, questions, or ideas on improving this year. We want to do our best to represent this incredible set of emerging artists.
Events & Special Projects Coordinator | Institutional Advancement